Choosing the right company form is one of the first and perhaps most important choices foreign businesses must make when establishing themselves in Norway. The choice is often between NUF (Norwegian Registered Foreign Enterprise) and AS (limited liability company). Both alternatives can provide good opportunities, but they also have clear differences that can affect everything from economic risk to reputation. In this article, you will get a legally oriented review of the differences you should be aware of. We conclude with some practical advice that can make the choice easier for you.
A NUF (Norwegian Registered Foreign Enterprise) is legally a Norwegian branch of a foreign company. This means that the Norwegian unit is not a separate legal entity, but rather an extension of your existing business abroad. For foreign business owners, this structure can be advantageous if you already have an established enterprise in your home country and want to expand into the Norwegian market without creating an entirely new legal entity.
An important consideration is that NUFs sometimes face credibility challenges in the Norwegian market. Some Norwegian businesses and financial institutions may perceive NUFs as less established or committed to the local market. Banks may require additional documentation or guarantees before providing financing. This perception typically depends on whether the parent company can demonstrate substantial operations, financial stability, and a long-term commitment to the Norwegian market.
Also read: How to establish a Norwegian branch of a foreign company (NUF)
An AS (Aksjeselskap) is a fully independent Norwegian limited liability company with its own organization number registered in the Norwegian Register of Business Enterprises. As a separate legal entity, an AS provides shareholders with limited liability protection, meaning their personal assets are shielded from company creditors. The company operates as a distinct legal entity when dealing with creditors, customers, and Norwegian authorities.
For many businesses, AS appears to be a “safer” choice because of the clearly defined limitation of liability and because many customers in Norway are accustomed to dealing with limited companies. This often provides a solid reputation and can make it easier to access financing. But remember that it also entails more formal requirements, and ongoing operations must comply with Norwegian company law rules.
Also read: Setting up a private limited company in Norway
Although both NUF and AS require registration in Norway, there are different factors that come into play for the choice.
Check out: Comparison table—NUF vs. AS vs. SP
Whether you choose NUF or AS, certain formal registrations must be completed to operate legally:
Also read: Do you need to register a company in Norway? Here's how.
Below you will find an overview list that summarizes the main advantages and disadvantages of NUF and AS. For businesses considering a market entry strategy in Norway, it's important to evaluate these advantages and disadvantages in the context of your specific business plan, industry, and long-term objectives in the Norwegian market.
COMPANY FORM | ADVANTAGES ✅ | DISADVANTAGES ⛔ |
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AS |
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The following points can be central to finding out which company form is best suited:
If you have a long-term perspective, an AS can often create predictability and a stronger foothold in the Norwegian market. If you are most concerned with an effective branch without formal capital outlays, a NUF is a good alternative, especially if you already have a solid operational structure abroad.
The choice between NUF and AS is essentially about whether you want a full Norwegian company structure, or if you want to maintain control from abroad with a branch in Norway. A NUF has a lower threshold for establishment and is flexible but may be perceived as less recognized. An AS can provide a stronger local reputation and clear limitation of liability, but with more formal requirements and higher costs.
The optimal choice between NUF and AS depends on your specific business context, risk appetite, and long-term strategy for the Norwegian market. We recommend conducting a thorough assessment that considers capital requirements, liability concerns, tax implications, and your growth strategy. Regardless of which structure you select, compliance with Norwegian regulations for accounting, tax reporting, and business registration is mandatory.
Our legal team specializes in business establishment for foreign entities and can provide tailored guidance for your specific company and operational plans in Norway. Contact us for a personalized consultation to ensure your Norwegian business structure aligns with your strategic objectives.